TAP Air Portugal’s baby kit is cleverly adapted to the necessities of babies and at the same time, reflect the airline’s corporate identity in a playful way. Its picture language is based on TAP’s mascot, an animated comic plane with a high cuteness factor. The key product is a smart, easy to handle combination of a baby’s changing pad and bag.
The kit is eco-friendly and practical since disposable pads are avoided, and the infant’s diapers can be changed hygienically. The inside of the foldable pad is an upholstered, washable pad. The interior compartment designed as a net, holds various items: a small stuffed plane for the baby to play with, a small spoon for feeding, a string for the pacifier and a washable bib.